The market for Head of Marketing roles is changing rapidly, especially in the consumer facing sectors. Technology has fundamentally changed the way that we shop, travel and spend our leisure time. Companies are looking at different ways to communicate with their customer base, raise brand awareness and engage with their customers. We have seen a huge rise in the number of senior commercial marketing roles and a move away from the more traditional brand led roles. This market is moving at a pace and with the retail, leisure and consumer services sectors remaining as challenging commercial operating environments (with Brexit and Living Wage being two of many external factors having an impact), companies are hiring bright, commercial marketers who can assess the existing marketing strategy and redefine where appropriate to help drive the bottom line.
Head of Marketing or Head of Customer candidates are in high demand and with the increased demand we have seen an increase in salaries. When you are recruiting a Head of Marketing or Head of Customer, the ability to source an executive with the right skills, experience and cultural fit is key to the success of the role.
A Head of Marketing or Head of Customer / Customer Experience can either help a business establish a strategy and/or assist with the implementation phase. We will ensure that the candidates we present to you are experienced in the area which you need to focus on.
As an executive search firm specialising in retail, leisure and consumer services, we are experienced at matching candidates to the most relevant marketing roles. At Suzie Walker Executive Search, we are experienced recruiters who are well equipped to identify high calibre, senior executives and can work at the speed required to fill roles in a timely fashion.
We recruit senior commercial roles across the retail, leisure and consumer services sectors and our area of specialism is senior marketing and commercial roles.
Head of Marketing roles certainly have a far greater commercial focus than they did five years ago. There has been a notable shift in the past few years (within the retail, leisure and consumer services roles) for senior marketing roles to take responsibility to deliver a clear return on investment. The marketing team is no longer viewed as a cost centre but now the driving force behind “customer engagement” in its broadest sense. Customer Insight now seamlessly flows into the commercial marketing strategy, which is then executed on a multi or omni-channel basis. The Head of Marketing candidates of today have experience in all of these areas and are constantly seeking new and cost-effective ways to offer a world class customer proposition that will deliver results in both the short and long term.
We invest a lot of time in getting to know both our clients and candidates. This means that we can assess very quickly whether an executive will fit in with the challenges of the role and the culture of an organisation.
Our approach at Suzie Walker Executive Search is simple, we have an extensive network of highly successful and proven professionals, which means that we are already are in contact with the very people that you need. Having met and interviewed all of our candidates, we understand their individual personalities and skillsets, making it much easier for us to match the most relevant candidates to your organisation.
We aim to build long-term relationships with the candidates we work with. We spend time assessing each individual’s skills, requirements, aspirations and expectations. We treat everyone with respect, are honest in our approach, give constructive feedback and work very hard to keep people informed at all stages of the recruitment process; the latter, according to our customer feedback, being something that sets us apart from our competitors.
To see how Suzie Walker Executive Search can help your business with your entire executive needs, including head of marketing jobs, please contact us for an initial discussion about your requirements. At Suzie Walker Executive Search we take the time to listen and fully understand your business so that we can effectively and swiftly source the right executives for your company. With our highly developed network we have an array of high calibre professionals ready to join your business. For more information, please call 0121 616 0270, email firstname.lastname@example.org or visit our website www.suziewalkerexecutivesearch.co.uk