The market for Interim Head of Marketing roles is changing rapidly, especially in the consumer facing sectors. Technology has fundamentally changed the way that we shop, travel and spend our leisure time. Companies are looking at different ways to communicate with their customer base, raise brand awareness and engage with their customers. We have seen a huge rise in the number of senior commercial marketing roles and a move away from the more traditional brand led roles. This market is moving at a pace and with the retail, leisure and consumer services sectors remaining as challenging commercial operating environments (with Brexit and Living Wage being two of many external factors having an impact), companies are hiring bright, commercial marketers who can assess the existing marketing strategy and redefine where appropriate to help drive the bottom line.
Interim Head of Marketing or Head of Customer candidates are in high demand and with the increased demand we have seen an increase in salaries and day rates. Hiring these Head of Marketing or Head of Customer executives on a contract basis (typically a minimum 12- month contract) has enabled companies to “over recruit”; to hire very experienced executives who are proven in the skill area, have done a similar role previously and can drive commercial growth from the outset.
When you are recruiting an Interim Head of Marketing or Head of Customer, the ability to source an executive with the right skills, experience and cultural fit is key to the success of the role.
One advantage of an interim role is that an external candidate often brings new sector experience and skills into the organisation. In many cases, our clients recruit a very senior executive for the short-term period before embarking on a permanent search 6-12 months down the line when the role will almost certainly have a different focus.
An Interim Head of Marketing or Head of Customer / Customer Experience can either help a business establish a strategy and/or assist with the implementation phase. We will ensure that the candidates we present to you are experienced in the area which you need to focus on.
Interim marketing roles are advantageous for both employers and employees. The interim executive gains experience in a new organisation and/or sector, and the employer gains an external perspective that will often prove very beneficial.
As an executive search firm specialising in retail, leisure and consumer services, we are experienced at matching candidates to the most relevant marketing roles.
At Suzie Walker Executive Search, we are experienced recruiters who are well equipped to identify high calibre, senior interim executives and can work at the speed required to fill interim roles in a timely fashion. We recognise that interim roles often require a rapid turnaround and we have a dedicated interim desk to deliver this through.
We recruit senior commercial interim roles across the retail, leisure and consumer services sectors. Our area of specialism is senior marketing and commercial roles. These roles vary in terms of level, salary and length of contract.
Interim Head of Marketing roles certainly have a far greater commercial focus than they did five years ago. There has been a notable shift in the past few years (within the retail, leisure and consumer services roles) for senior marketing roles to take responsibility to deliver a clear return on investment. The marketing team is no longer viewed as a cost centre but now the driving force behind “customer engagement” in its broadest sense. Customer Insight now seamlessly flows into the commercial marketing strategy, which is then executed on a multi or omni-channel basis. The Interim Head of Marketing candidates of today have experience in all of these areas and are constantly seeking new and cost-effective ways to offer a world class customer proposition that will deliver results in both the short and long term.
We invest a lot of time in getting to know both our clients and candidates. This means that we can assess very quickly whether an executive will fit in with the challenges of the role and the culture of an organisation.
Our approach at Suzie Walker Executive Search is simple; we have an extensive network of highly successful and proven professionals, which means that we are already are in contact with the very people that you need. Having met and interviewed all of our candidates, we understand their individual personalities and skillsets, making it much easier for us to match the most relevant candidates to your organisation.
We aim to build long-term relationships with the candidates we work with. We spend time assessing each individual’s skills, requirements, aspirations and expectations. We treat everyone with respect, are honest in our approach, give constructive feedback and work very hard to keep people informed at all stages of the recruitment process; the latter, according to our customer feedback, being something that sets us apart from our competitors.
To see how Suzie Walker Executive Search can help your business with your entire executive needs, including interim marketing roles, please contact us for an initial discussion about your requirements. At Suzie Walker Executive Search we take the time to listen and fully understand your business so that we can effectively and swiftly source the right executives for your company. With our highly developed network we have an array of high calibre professionals ready to join your business. For more information, please call 0121 616 0270, email firstname.lastname@example.org or visit our website www.suziewalkerexecutivesearch.co.uk